Direct marketing is making a personalised approach to existing and potential clients.
By building a relationship with clients they become loyal, lifelong devotees. The more you can personalise the message to your clients’ circumstances, the more successful your campaign will be.
All methods of communication have a role to play in establishing and building a successful relationship. Knowing which one to use at the most appropriate time is the key to success.
Other businesses spend vast resources establishing the personal profile of their target market. You are very privileged - you have that information to hand in your practice computer and it is free! All you have to do is use it wisely.
There are various ways in which you can use the data in your practice management system to enhance the service to your clients and improve your sales. Understanding your clients and reflecting this in the way you communicate with them is a vital component of marketing and business success.
The challenge in today’s marketplace is how to cut through the clutter to build a fruitful relationship and market yourself effectively.
There is little doubt that the most effective marketing method is personal, face to face recommendation by practice staff. However, that can only be effective for clients who have already chosen to attend the clinic. Unfortunately, despite our best intentions, other priorities may interfere with that message.
Phone promotions can be effective, but are very time consuming and are increasingly perceived as intrusive. Taking a well meaning phone call just as we are about to eat, or just as 'Neighbours' is about to start is not conducive to a fruitful relationship.
Phone texting is fine for short sharp messages such as 'Your pet is ready for collection', but, once again, intrudes on the client at a time which is not of their choosing.
e-mailing is inexpensive but has a very short life. We scan our in-boxes and delete anything which is not of immediate and overwhelming interest. Archived messages tend to sink below the subsequent days' piles until they are forgotten.
Mailing is a cost effective alternative which is neither intrusive nor limited by attendance at the clinic. You can use images and colour to capture attention and include relevant information about the subject of your original message or other products and services. You can use it to Market your practice
A partnership of your data and ’s experience and mailroom technology can be used to produce highly effective mailings which will attract and keep the attention of your clients, delivering them time and time again to your door.
’s experience and mailroom technology can be used to produce highly effective 
